Privacy Policy

Last Updated: February 2026

Serenity Wellness & Counseling Center (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (serenitywellnessandcounseling.com), contact us, or become a client.

1. Information We Collect

We may collect the following types of information:

- Contact information - name, phone number, email address, mailing address (when you fill out a contact form, request an appointment, or become a client)

- Communication preferences - how you prefer to be contacted (phone, text, email)

- Website usage data - IP address, browser type, pages visited, time spent on site (collected automatically via cookies and similar technologies)

- Health and treatment information - information you provide during intake, sessions, or communications (protected under HIPAA where applicable)

1.5 Cookies and Similar Tracking Technologies

We use cookies, web beacons, pixels, local storage, and similar tracking technologies (collectively, “cookies”) on our website to enhance your experience and help the site function properly.

What are cookies? Cookies are small text files that are placed on your device when you visit a website. They help the website recognize your device, remember preferences, and collect usage information.

Types of cookies we use

1. Strictly necessary / essential cookies These are required for the website to function properly (e.g., keeping you logged in to secure areas if applicable, remembering form inputs during a session). These cookies do not require your consent under most privacy laws.

2. Performance and analytics cookies These help us understand how visitors use the website (e.g., which pages are most visited, how long people stay, whether users come from search engines or referrals). We use this information to improve the website. We currently use: - Google Analytics (or similar analytics service) to collect anonymized usage data

3. Functional cookies These remember choices you make (e.g., language preference, if applicable) to provide a more personalized experience. We do not currently use advertising cookies, retargeting pixels, or cookies for behavioral advertising or cross-site tracking for marketing purposes.

Third-party services Some cookies are placed by third-party services we use to operate the website. These include: - Google Analytics – for website usage statistics (data is anonymized where possible) - Scheduling / booking software (if applicable) – e.g., if we use Calendly, Acuity, or a similar tool, it may set cookies to enable appointment booking - Website hosting / content delivery providers (standard platform cookies) These third parties may collect information in accordance with their own privacy policies.

Your choices regarding cookies - You can manage or delete cookies through your browser settings. Instructions are usually found in the “Help,” “Tools,” or “Preferences” menu of your browser. - Most browsers allow you to: - See what cookies are stored and delete them individually - Block cookies from specific sites - Block all third-party cookies - Block all cookies (note: this may prevent parts of the website from working properly) - You can also opt out of Google Analytics tracking by installing the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout). Please note that disabling certain cookies may limit the functionality of the website (e.g., contact forms or appointment booking may not work correctly).

Do Not Track signals We do not currently respond to “Do Not Track” (DNT) browser signals or similar mechanisms because there is no consistent industry standard for handling them. However, you can still control tracking through your browser cookie settings as described above. For more information about cookies and how to manage them, you can visit: - www.allaboutcookies.org - www.youronlinechoices.eu (for EU visitors)

2. How We Use Your Information

We use your information to:

- Provide mental health counseling, therapy, psychiatry, and holistic wellness services

- Schedule, confirm, reschedule, or cancel appointments

- Send appointment reminders, follow-up messages, billing notices, and important practice updates

- Respond to your inquiries and provide customer service

- Comply with legal and professional obligations

- Improve our website and services

3. Text Messaging (SMS) Communications

By providing your mobile phone number, you agree that we may send you text messages (SMS) for the following non-marketing purposes:

- Appointment confirmations

- Appointment reminders

- Rescheduling or cancellation notices

- Billing and payment reminders

- Important practice updates (e.g., office closures, provider changes, safety alerts)

- Responses to your text messages or requests for information

Message frequency: Varies – typically 2–8 messages per month depending on your appointment schedule.

Message & data rates may apply. Standard carrier rates apply to any messages you send or receive.

How to opt out: Reply STOP to any message to unsubscribe, or HELP for more information. After opting out, you will receive one final confirmation message. You can also contact us directly to opt out.

Note: Opting out of text messages will not affect your ability to receive treatment or communicate with us through other channels (phone calls, email, patient portal, etc.). Consent to receive SMS is not required as a condition of receiving services.

4. Sharing Your Information

We do not sell your personal information. We may share your information only:

- With your written authorization

- To comply with legal requirements, court orders, or professional licensing obligations

- With business associates or service providers who help us operate (e.g., scheduling software, billing service) – all under strict confidentiality agreements

- To protect the safety of you or others in emergency situations

- No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

- Protected health information is handled in accordance with applicable HIPAA regulations and our obligations as a healthcare provider.”

5. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights

You may have the right to:

- Access, correct, or delete certain personal information we hold

- Request restrictions on how we use or disclose your health information

- Opt out of text messaging (see section 3)

To exercise these rights, contact us using the information below.

For more information please review our terms of Service.

7. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Serenity Wellness & Counseling Center

17844 Mound Rd, Suite H, Cypress, TX 77433

Phone: +1 281-944-7922

Email: [email protected]

We will respond to reasonable requests in a timely manner.

Thank you for trusting us with your care.